Cheryl Cole

seems Cheryl Cole's rosy bottom tat has not only hit a bum note with tweeters.

Thousands hit Twitter to give their views on her inked backside but, I gather, her bosses at beauty firm L’Oréal are also less than impressed.

The firm pays the ex-Girls Aloud singer and X Factor judge £500,000 a year to plug its products in adverts.

She has even been promoted from plugging hair dyes to L’Oréal’s Skin Perfection Skincare range.

But whether it thinks the 30-year-old beauty is still “worth it” after pictures of Nikko Hurtado's body art emerged is very much up in the air.